ACF
Illustration Suite
[THEORETICAL DESIGN BRIEF]
The Australian Conservation Foundation requires an image suite (to be applied to a range of communications), where it is intended for the final outcomes to engage, influence and to motivate targeted audiences to take action.
Colours — Official ACF palette from style guide
> Turquoise, Vibrant Green, Emerald, Jade, Pistachio, Gum Leaf, Teal, Charcoal
>>> Brand identity’s positive themes
(nature, health, growth, happiness)
> Eyedropped from aboriginal art in annual report: Orange, Maroon, Brick, Amber
>>> Brand identity’s negative themes
(power, fire, deterioration, decay)
+ Further visual research/inspiration from
ACF’s 2022-2023 Annual Report
Font — Tropical Test Demo by Glyphstyle — Somewhat linear in form for readability,
subtle leaf motif to complement ACF logo, negative space matches collage trials
Sources for In-context Mockups:
Bus stop / Wall mural / Hoodie / Bag / Badge