Scoopy Milk Bar Customer Guidebook
An unofficial project for a real client, informing Scoopy customers of the company’s contemporary, youthful aesthetic and their take on Bingsu (A.K.A. Korean shaved ice cream).
(Applicable July 2022 ~ June 2023)
* As a former employee, I personally know the owners, so they are aware of this project, and permission for the use of their images and photos was granted.
The focus of this project is to present various layouts as a lookbook. Scoopy’s main demographic are teenagers and young adults (but is also open to families and any who would like to enjoy a sweet treat), so the overall aesthetic is well established through its vibrance and playfulness.